barc: Stand vindicated as I&B ministry’s order recognises need for improvement: NBDA | India News - NewsDons.CoM

barc: Stand vindicated as I&B ministry’s order recognises need for improvement: NBDA | India News

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NEW DELHI: A day after the ministry of Information and Broadcasting asked the Broadcast Audience Research Council (BARC) to immediately release Television Rating Points (TRP) for news channels and compute data as a four-week rolling average, the News Broadcasters and Digital Association (NBDA) said its stand stood “vindicated” as the government order “recognises the need for improvement, acknowledges the deficiencies, the need to urgently increase sample size and systemic corrections.”
In a statement released on Thursday, NBDA said it appreciated the reforms to make the processes, protocols and oversight mechanism at BARC India more robust.
“It is heartening that the ministry acknowledged that the ratings system for TV news had deficiencies and took note of the suggestions made by NBDA. The reconstitution of the BARC Board and the Technical Committee to allow for the induction of independent members, along with the setting up of a permanent oversight committee, are all steps in the right direction,” the association, comprising 81 news and current affairs channels, said.
NBDA said it looks forward to working with the Prasar Bharati CEO-led Joint Working Group on the “crucial issue” of Return Path Data and said it hopes this will ensure that data collected for viewership measurement is more authentic and real time.
Adding a note of caution, however, NBDA said that while it recognises that BARC is undertaking several reforms, it said there is still room to make systems more transparent, robust and reliable.
“BARC should also evaluate ways to enhance data security and ensure that there is no manual intervention at any step in the ratings process. We hope before any ratings are released, these measures are in place,” NBDA said.
It added that the association will work with all stakeholders on refining the Outlier Policy to eliminate statistical anomalies and increasing the sample size to strengthen the credibility of data.

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